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{"id":5476,"date":"2023-05-26T21:05:36","date_gmt":"2023-05-26T20:05:36","guid":{"rendered":"https:\/\/www.labdo.cz\/?p=5476"},"modified":"2023-05-26T21:46:02","modified_gmt":"2023-05-26T20:46:02","slug":"guerilla-marketing-se-objevil-uz-i-v-cr-co-to-je","status":"publish","type":"post","link":"https:\/\/www.labdo.cz\/guerilla-marketing-se-objevil-uz-i-v-cr-co-to-je\/","title":{"rendered":"Guerilla marketing se objevil u\u017e i v \u010cR! Co to je? "},"content":{"rendered":"\n
Nev\u0161edn\u00ed, \u0161okuj\u00edc\u00ed a n\u011bkdy a\u017e kontroverzn\u00ed. I takov\u00fd m\u016f\u017ee b\u00fdt guerilla marketing, kter\u00fd by m\u011bl pat\u0159it do (ka\u017ed\u00e9) kreativn\u00ed marketingov\u00e9 strategie. Co to je? To v\u00e1m prozrad\u00edme v \u010dl\u00e1nku, kde na v\u00e1s \u010dekaj\u00ed i konkr\u00e9tn\u00ed p\u0159\u00edklady.<\/strong> <\/p>\n\n\n\n Co je guerilla marketing?<\/strong> <\/p>\n\n\n\n Guerilla marketing je netradi\u010dn\u00ed formou strategie v marketingu, kter\u00e1 m\u00e1 za c\u00edl upoutat pozornost a vyvolat rozruch<\/strong> (anglicky buzz) kolem produktu, slu\u017eby nebo zna\u010dky. Guerilla marketing se od tradi\u010dn\u00edho marketingu li\u0161\u00ed t\u00edm, \u017ee vznik\u00e1 s ni\u017e\u0161\u00edm rozpo\u010dtem a ne\u0161\u00ed\u0159\u00ed se prost\u0159ednictv\u00edm rozs\u00e1hl\u00fdch medi\u00e1ln\u00edch kampan\u00ed. Dobr\u00fd guerilla marketing je ten, kter\u00fd je vir\u00e1ln\u00ed a lid\u00e9 si o n\u011bm v\u0161ude pov\u00eddaj\u00ed. <\/p>\n\n\n\n Firmy, kter\u00e9 vyu\u017e\u00edvaj\u00ed guerilla marketing, tedy spol\u00e9haj\u00ed na to, \u017ee se o propagaci postaraj\u00ed zdarma sami u\u017eivatel\u00e9 pomoc\u00ed word-of-mouth<\/strong> \u2013 p\u0159ed\u00e1v\u00e1n\u00ed zku\u0161enost\u00ed s guerilla marketingem \u00fastn\u00ed cestou. Jednodu\u0161e pomoc\u00ed \u0161eptandy. <\/p>\n\n\n\n Tento zp\u016fsob propagace ale nen\u00ed pro v\u0161echny produkty a slu\u017eby<\/strong>. Tak\u00e9 je dobr\u00e9, aby dan\u00fd objekt guerilla marketingu m\u011bl mlad\u0161\u00ed spot\u0159ebitele, u kter\u00fdch je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou reagovat pozitivn\u011b. Tato taktika je sice leg\u00e1ln\u00ed, ale n\u011bkdy m\u016f\u017ee b\u00fdt na hranici s etikou, proto zva\u017ete, jestli je vhodn\u00e1 pr\u00e1v\u011b pro va\u0161e podnik\u00e1n\u00ed. <\/p>\n\n\n\n V\u00fdhody a nev\u00fdhody guerilla marketingu<\/strong> <\/p>\n\n\n\n Pokud se v\u00e1m reklama formou guerilla marketingu poda\u0159\u00ed, p\u0159in\u00e1\u0161\u00ed to n\u011bkolik v\u00fdhod<\/strong>, nap\u0159\u00edklad: <\/p>\n\n\n\n Na druhou stranu existuj\u00ed i nev\u00fdhody<\/strong> guerilla marketingu. Kdybychom to m\u011bli shrnout jednou v\u011btou: hrajete si s ohn\u011bm<\/strong>. <\/p>\n\n\n\n